Sofia Hoas

Sofia Hoas is a seasoned retail professional with extensive experience in visual merchandising and retail management. Currently serving as the Global Head of Retail Experience & Concept at GANT since April 2019, Sofia previously held various roles at Nike from June 2013 to March 2019, including Visual Merchandising Manager for Nike Paris/North and Northern Europe Retail Brand Manager for Sportswear. Prior experience includes project management at WorkShop The Retail Agency, where Sofia established a Visual Merchandising department, and managing visual merchandising for over 100 Vero Moda stores at BESTSELLER. Sofia began a retail career as a Sales Representative at Lindex from January 2002 to August 2007, contributing to a strong foundation in the industry.