Sofia Sandbäck

Sofia Sandbäck is an experienced global social media manager currently working at GANT, where they oversee social media strategies. Sofia's career includes roles as a community manager and social media specialist at Royal Design Group Holding AB, and previous positions at Candyking, Oriflame Cosmetics, and Everdea AB, where they significantly enhanced engagement rates and managed high-impact marketing campaigns. With a strong educational background in media and communication from institutions such as Stockholms universitet and Medieinstitutet, Sofia combines creativity with strategic insight in the digital marketing landscape.