Jasmine

Jasmine, Chia-chi L. is an experienced marketing professional with a diverse background in strategic marketing communications and campaign management, currently serving as a Senior Marketing Communications Manager at Garmin since August 2021. Jasmine excels in developing and executing marketing strategies tailored to the APAC market, leveraging a deep understanding of consumer behavior across various cultural contexts. Previous roles include Team Lead of Outdoor Segment Marketing Planning at Garmin, crafting comprehensive marketing strategies for premium sportswatch categories, and leading content strategy for Red Bull Taiwan's media platforms. With a foundational career at Ogilvy & Mather as a Senior Account Executive, Jasmine has also worked with notable clients like Nike and Hyundai, contributing to high-profile campaigns and events. Educational qualifications include a Master’s degree in Integrated Marketing Communications from Emerson College and a Bachelor’s in Business Administration from National Taiwan University.