Lucy McMorron

Lucy McMorron has a diverse range of work experience spanning multiple industries and roles. Lucy currently holds the position of Head of Partner Success at Gathered Here, where they are responsible for owning the vision and strategy of the partnerships team. Lucy is also a member of the executive team, playing a key role in shaping the overall strategy and operations of the business. Prior to their current role, they served as the Head of Partnerships at Gathered Here, where they were instrumental in transforming the way charities attract and generate bequest income.

Before joining Gathered Here, Lucy worked as the Head of Social Enterprise at Kids Under Cover, where they led the proof of concept through to commercialization of Nestd Homes. Lucy undertook customer research to develop a customer-driven product suite and implemented business development and marketing initiatives to build the brand. Their efforts resulted in a strong pipeline of customers and sales.

Lucy also has extensive experience as a Not-for-profit Specialist, providing strategic advice and delivering projects for various clients, including Kids Under Cover and the Darwin Aboriginal Art Fair Foundation. Their responsibilities included advising senior management, developing case study videos, and implementing brand refreshes.

Earlier in their career, Lucy served as the National Head of Marketing and Fundraising at Kids Under Cover, where they oversaw engagement, branding, communications, media, events, corporate partnerships, bequests, and online fundraising. Lucy successfully diversified the organization's income and reduced reliance on government funding.

Prior to their work at Kids Under Cover, Lucy held positions at the Leukaemia Foundation, where they served as the Senior Event Coordinator for the World's Greatest Shave fundraising event, and Plan International, where they were the Marketing and Events Coordinator for the Melbourne 2006 Commonwealth Games.

Lucy's early career included roles as a Project Officer at Hammersmith & Fulham Council, where they provided support for local community projects, and as an Account Manager at Lamp Marketing Pty Ltd, where they managed the advertising budget for Rinnai Australia.

Overall, Lucy McMorron has a wealth of experience in partnerships, social enterprise, marketing, fundraising, and event coordination within the non-profit sector. Lucy has demonstrated a strong track record of success in developing and implementing strategies, building partnerships, and driving growth.

Lucy McMorron completed their VCE at Firbank Grammar from 1990 to 1996, where they were awarded the Winner Arthur Anderson Prize for Accounting in 1996. Lucy then pursued a Bachelor of Commerce degree in Marketing/Management at Monash University from 1997 to 2002. In 2021, they enrolled in a Digital Marketing Strategy and Planning course at RMIT Online.