Yves Maclean

Yves Maclean has extensive experience in strategic communications and brand leadership within the defense and security innovation sectors. They have shaped the brand of Edelweiss Air, part of the Lufthansa Group, to inspire customers to explore the world's beauty. Previously, they held significant roles such as Head of Brand Management & Marketing Communications at Edelweiss Air AG and Group Account Director at Wirz BBDO. Yves's education includes a Master of Advanced Studies in Communication Management from Hochschule Luzern. Currently, they are the Head of Marketing & Communications at Global Clearance Solutions while also overseeing brand and communications at Swiss Innovation Forces.