At G’day Group we’re bringing people, places and communities closer together. Our team operates across our four master brands: Discovery, G’day Parks, El Questro and WikiCamps. Connection is at the heart of what we do – from the guests we welcome, to our park network, the regional communities in which we operate and the broader travel industry.

We showcase some of Australia's most treasured places to millions of guests each year. We’re committed to growing with care through supporting our people, giving back to the community and protecting our environment. 
                 

Parks

Travel & Leisure

G'day Group

G'day Group's headquarters in Adelaide, Australia

Grant Wilckens

Ben Simons

Karen Jarrett

David Smith

Victoria Fox

Chris Woodard

Mandy Gold

Lahnee White

The Marketing & Communications team at G’day Group is responsible for promoting and enhancing the visibility of our four master brands: Discovery, G’day Parks, El Questro, and WikiCamps. This team handles a range of activities including developing and executing marketing strategies, managing social media presence, overseeing CRM initiatives, coordinating brand and advertising efforts, and producing engaging content. Their collaborative efforts ensure a cohesive and compelling brand message that connects with guests, supports regional communities, and aligns with our commitment to environmental stewardship.

Marketing & Communications

The Technology and Digital Innovation team at G'day Group is responsible for integrating cutting-edge technology and digital solutions across the company’s operations. They enhance connectivity within the park network, improve guest experiences, streamline internal processes through automation, and personalize digital interactions. This team also maintains the company’s IT infrastructure, ensuring it supports growth and sustainability, while safeguarding sensitive data and optimizing the digital workplace.

Technology and Digital Innovation

The Data and Analytics Team at G'day Group leverages data to enhance decision-making and improve the guest experience across our master brands: Discovery, G'day Parks, El Questro, and WikiCamps. The team gathers and analyzes data to provide actionable insights, optimizes procurement processes, refines user experience, and supports strategic planning and program management. By doing so, they ensure the company can bring people, places, and communities closer together while supporting sustainable growth and community support.

Data and Analytics Team

The Leadership Team at G'day Group is responsible for setting the strategic direction and overall vision for the company. This team ensures seamless integration and alignment across various departments to enhance guest experiences, expand park networks, foster regional community connections, and promote sustainable growth. Key focus areas include innovation, financial management, strategic investments, market positioning, and forward-thinking strategies that align with the company's commitment to people, community, and environmental stewardship.

Leadership Team

The General Management Team at G'day Group oversees the strategic and operational initiatives across the company's diverse portfolio, which includes Discovery, G’day Parks, El Questro, and WikiCamps. This team is responsible for driving revenue optimization, managing significant events and conventions, and leading change and project management efforts. Ultimately, their goal is to ensure the seamless connection of people, places, and communities while fostering sustainable growth and community engagement.

General Management Team

The Human Resources Team at G'day Group is responsible for supporting the company's commitment to its people by managing recruitment, employee relations, and talent development. They ensure efficient operations across the four master brands by partnering with regional offices, sourcing and onboarding talent, and fostering a positive workplace culture. They also play a key role in aligning HR strategies with the company’s growth, community support, and environmental protection goals.

G'day Group

Org chart

Teams

Marketing & Communications

Technology and Digital Innovation

Data and Analytics Team

Leadership Team

General Management Team

Human Resources Team

Offices

G'day Group

Org chart

Teams

Marketing & Communications

Technology and Digital Innovation

Data and Analytics Team

Leadership Team

General Management Team

Human Resources Team

Offices

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