Ed Hoff is a Staff UX Researcher at GE Aerospace, where they currently focus on user experience research. Previously, Hoff has held positions as a User Experience Manager at Kroger, leading the strategy to modernize associate systems, and as a Sr UX Researcher at TEKsystems. Their extensive experience includes roles as a Human Factors Engineer and Business Systems Analyst across various companies, including PNC Mortgage and Lexis Nexis. Hoff holds a B.A. in Psychology from Marian College and has studied Electric Engineering at Purdue University.
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