Lars Elsässer

Lars Elsässer's work experience includes various roles in marketing, sales, and event management. Lars started their career in 1999 as the Director of Operations Motorcycle Sports and Standby Secretary-General at the German Motor Sports Association. From 2001 to 2005, they worked as an Event and Project Manager for Major Events at Deutsche Volleyball Sport GmbH. Lars then became the Beach Volleyball Coordinator at the German Volleyball Association from 2005 to 2008. Lars joined Global Sports Group in 2008, initially as a Marketing & Sales Manager and then as the Head of Marketing & Sales. Since 2010, they have been working at Geberit International Sales AG, first as the Head of Marketing & Communication and currently as the Head of Marketing & Product Management. In their role at Geberit, Lars has been responsible for marketing and communications in the Middle East, Africa, and India, as well as developing and executing segment marketing strategies and digital marketing strategies.

Lars Elsässer earned a Magister degree in Business, Management, Marketing, and related supportive services from the University of Stuttgart.