Shu Chen

Shu Chen is a seasoned professional in marketing and business strategy with extensive experience at major companies. Currently serving as a Senior GTM Manager at GEELY since May 2024, Shu is responsible for spearheading the Go-To-Market strategy and enhancing sales through competitive analysis. Previous roles include serving as the EA to the Business Strategy Director at Tesco in 2013, and various positions at Ford China from 2013 to 2018, including BEV & Lincoln PMO and BEV Brand Supervisor, where significant contributions were made to electrification strategy and brand differentiation. Shu holds a Master's degree in Marketing/Marketing Management from the University of St Andrews (2009-2010).