Jonathan Otter is an accomplished Senior Studio Engineer at Volvo Trucks, specializing in exterior lighting and PMRs since October 2024, and serves as the lead of the advanced concept modeling team at Geely Design Global, collaborating with Zeekr and Lynk & Co. As a consultant at SIGMA INDUSTRY WEST AB and the founder of No Half Measures Design Ltd, Jonathan combines expertise in human-centered design with a commitment to translating client ideas into reality. With previous roles at Volvo Group Trucks Technology, Aston Martin Lagonda, Arrival GB, and Jaguar Land Rover, Jonathan has contributed significantly to advanced design projects, applying technical creative support and innovative strategies across diverse automotive segments. Educationally, Jonathan holds an MSc in Multidisciplinary Innovation and a BSc in Product Design Engineering, both from Northumbria University, complemented by experience as a rugby coach dedicated to fostering development both on and off the pitch.
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