Geely Design Center Gothenburg is a multi-brand studio from Geely Auto Group, dedicated to supporting the design efforts for two of its most exciting brands – the high-quality chic brand Lynk & Co, and the premium high-tech electric brand Zeekr. This remarkable design house is spearheaded by automotive design veteran, Stefan Sielaff, who oversees more than 500 design talents from all over the world in shaping tomorrow's cars.

Automotive

Geely Design Center Gothenburg

Geely Design Center Gothenburg's headquarters in Gothenburg, Sweden

This department focuses on creating and refining digital representations of products and environments.

Digital Modeling

The Digital Modeling Team at Geely Design Center Gothenburg is responsible for creating precise and high-quality digital representations of vehicle designs for the chic brand Lynk & Co and the premium electric brand Zeekr. This team uses advanced software tools to craft detailed 3D models that guide the design and development of both exterior and interior automotive components, ensuring alignment with design specifications and enhancing the overall aesthetic and functional quality of the vehicles.

Digital Modeling Team

The Design Team at Geely Design Center Gothenburg is a diverse group of highly skilled professionals dedicated to creating exceptional automotive designs for brands Lynk & Co and Zeekr. They specialize in multiple aspects of car design, including interior and exterior aesthetics, human-machine interface (HMI), user experience (UX), color, materials, and finishes (CMF). This collaborative team innovates sustainable and technologically advanced design solutions, shaping the future of automotive experiences.

Design Team

The Leadership Team at Geely Design Center Gothenburg consists of high-level design chiefs responsible for guiding and orchestrating the creative direction for Lynk & Co and Zeekr brands. They oversee various design departments, ensuring cohesion and innovation in both interior and exterior automotive designs. Their expertise and leadership drive the design philosophy, quality, and strategic vision for the company's multi-brand portfolio.

Leadership Team

This department focuses on the creation and refinement of physical models using clay.

Modeling Services

This department focuses on the design and development of studio systems and workflows.

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Other teams

Digital Modeling Team

Design Team

Leadership Team

Modeling Services

Studio Engineering