Anna Usacheva

Anna Usacheva is a seasoned Content and Brand Marketing Leader with over 8 years of experience in B2B marketing within the IT, consulting, and fintech sectors. They have driven demand generation and crafted compelling content strategies for international markets, achieving significant brand awareness and lead generation without a dedicated PR budget. Currently, Anna leads brand and content efforts at Gehtsoft USA LLC, focusing on customer marketing strategies and agile, data-driven campaigns. They earned a Bachelor’s in International Relations and a Master’s in Strategic Management from Saint Petersburg State University.