Aaron Baker is a seasoned professional in data science and marketing analytics, currently serving as Sr. Director of Marketing Science at GEICO since January 2023. In addition, Baker has been a Guest Lecturer at the Institute for Advanced Analytics since March 2018. Previous roles include Director and Sr. Manager of Data Science at The Walt Disney Company, where efforts focused on enhancing marketing performance measurements, and Sr. Data Scientist at Brooks Bell, where consultations were provided to Fortune 500 clients on various digital marketing and statistical methodologies. Baker also held positions at Lowe's, Eastman Chemical Company, and Hanesbrands Inc., showcasing a strong foundation in analytical frameworks, team leadership, and strategic insights across a range of industries. Academic credentials include a Master of Science in Analytics and a Bachelor of Science in Industrial and Systems Engineering from North Carolina State University.
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