Zi Chen is a Senior Manager of Performance Media at GEICO, where they currently oversee digital marketing initiatives. Previously, they held various roles in search and digital marketing, including positions at MediaCom, dentsu, and UM Worldwide, working with notable clients such as Volkswagen, Estee Lauder, and BMW. Zi earned a Bachelor of Business Administration in Marketing from Baruch College. Their extensive experience in paid search has spanned over a decade, demonstrating a strong background in driving performance for major brands.
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