Gelia
Katie Murphy is an experienced media planning and marketing professional currently serving as a Senior Media Planner Buyer at Gelia since November 2016. In this role, Katie manages multiple B2B trade plans, oversees media negotiations and placements, and provides expertise in broadcast radio and out-of-home advertising. Katie's background includes positions as Assistant Media Planner and Media Account Coordinator, where responsibilities encompassed media planning, reporting, and training staff. Previous experience includes marketing and communications roles at Artpark Theatre and Shea's Performing Arts Center, along with internships at Righteous Babe Records, Entercom, and a sales position at Gap Inc./Old Navy. Katie holds a Bachelor's Degree in Marketing and Communication Studies from Canisius University.
Gelia
Gelia has an average client tenure of 23 years. That’s not a typo. Why do our clients stick with us? Because we continually evolve our services to match what they’re up against. It’s always been about growing leads and sales, but the obstacles to achievement are ever-changing. What does that look like today? Clients face disruption like never before: vetting and integrating new marketing technologies; filling more channels with more content, without more resources; managing the competing interests of building their brand and generating leads. We stand shoulder-to-shoulder with them through this gauntlet. Keeping our eyes on the mega trends, uncomplicating the next complex solution, and delivering on the C-Suite’s vision; all while supporting the day-to-day execution that must get done. At Gelia, we go beyond what most agencies are able or willing to do in order to help clients succeed. That means delivering a marcom plan that focuses on strategic and creative vision, while navigating the right mix of martech solutions to execute it. And, just as importantly, reporting attributable metrics in terms each stakeholder group will appreciate.