Mohsin Bin Latheef

Mohsin Bin Latheef is a seasoned professional with extensive experience in innovation management and behavioral economics. They currently serve as a Senior Innovation Manager at GELLIFY, leading projects for major UAE organizations. Previously, Mohsin held roles at PwC and Deloitte, where they focused on customer strategy, experience design, and facilitating strategy labs. They earned a Master of Business Administration from the Rotman School of Management and a Master of Science in Bioresource Engineering from McGill University, among other academic credentials. Throughout their career, Mohsin has contributed to various sectors, including renewable energy, healthcare, and technology.