Lisa Z. is a seasoned marketing operations professional with extensive experience in managing marketing programs, analytics, and lead management. Currently serving as the Sr. Manager of Marketing Ops at Gem since November 2023, Lisa previously held key roles at Prologis and RollWorks, where responsibilities included designing lead management roadmaps and implementing standardized processes. Prior to that, at Tradeshift, Lisa focused on marketing operations and analytics, enhancing lead inflow strategies. With a strong foundation as a Sr. Marketing Analyst at Oracle, Lisa contributed to the development of CRM specifications and attribution models, and supported demand generation efforts through in-depth analysis. Early career experience as a Salesforce Administrator at AsianWeek Foundation laid the groundwork for expertise in database management and event coordination. Lisa Z. holds an MBA in Statistics from San Francisco State University.
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