Welcome to Gemba, a leading authority in the ever-changing world of sport and entertainment. Offering specialised services across insights, strategy and communications, we are passionate about our clients, proud of the work we do and love operating in one of the most dynamic industries on the global stage.

Gemba Insights 

Gemba’s industry-leading Insights Program is the largest of its kind anywhere in the world, delivering proprietary and customised market research across the sport and entertainment landscape.

From consumer passion to celebrity power, from grassroots participation to sponsor recognition, Gemba Insights asks the right questions to discover illuminating answers to help governments, sporting organisations and brands achieve real commercial and operational success.

Gemba Strategy

We bring deeper thinking to brands, sports organisation and governments alike as they navigate the complex sport and entertainment landscape.

Highly specialised services spanning Business Strategy, Marketing Strategy and Venues & Facilities ensures that Gemba delivers unique and effective solutions for a broad cross-section of industry players.
  
 
Gemba Communications

This Division brings insight and strategy to life to connect brands with fans through shared passion. We live and breathe sport & entertainment… so no one understands the sponsorship landscape like we do. It’s all about compelling ideas, authentically executed.

As the authority in sport & entertainment, we know how to leverage real insight to create communications that stand out in the crowd and we’re dedicated to squeezing the most value out of every sponsorship opportunity for our clients.

Our business is diverse and constantly evolving, so if you want to know more about what we do, explore the website or simply pick up the phone and give us a call.

Sports

Gemba

Andrew Condon

Paula Marovitch

Claire Kelly

Stephanie Mckenzie

Simon Berry

Mark Zucco

Lachlan Wills

John Weir

Clare Stewart - Hunter

Boyd Hicklin

Alexandra Longbottom

The Data and Analytics team at Gemba plays a crucial role in turning raw data into actionable insights for our clients in the sport and entertainment sectors. Leveraging advanced data analysis techniques, this team uncovers trends, measures consumer engagement, and evaluates sponsorship effectiveness to support strategic decision-making across marketing, business development, and operational efficiencies. Their work ensures our clients achieve commercial success and stay ahead in the dynamic landscape of sport and entertainment.

Data and Analytics

Account Management Team

Creative And Production

Data and Analytics

About

Team members

Other teams at Gemba

Account Management Team

Creative And Production