Dave Archer is a seasoned professional with extensive experience in audio engineering and market knowledge. Serving as a Senior Advisor at Gemic since September 2020, Archer has also operated as a Mixing and Mastering Engineer at Davearcheraudio.com since 1982, where expertise is applied to transform ambitious music ideas into polished records. Previously, Archer was a Partner at sevendots from September 2020 to January 2023 and held the position of VP, Consumer and Market Knowledge at Procter & Gamble from July 1988 to June 2020. Archer holds an MA in Human Geography from the University of Cambridge, earned between 1984 and 1987.
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