At Innovative, we design products that offer professional performance and innovation in the DJ and Pro Audio markets. Since 1974, we’ve evolved and thrived by understanding the needs of our customers and recognizing industry trends. From our humble beginnings in Brooklyn, New York, Innovative has grown from a small speaker manufacturer to a pioneer in the DJ industry, to an international leader in DJ technology, Pro Audio equipment, and consumer electronics. 

With success and growth comes evolution and expansion. Today, Innovative provides a diverse portfolio of groundbreaking products for DJs, musicians, engineers, sound contractors, and professional installers around the globe. We’ve built an international presence with reliable gear and long-standing relationships that span decades and continents. Thanks to strategically located international offices and distribution centers, along with strong global marketing, Innovative products are sold and promoted in over 125 countries worldwide. 

Our products are backed by the commitment of passionate engineers and knowledgeable professionals whose dedication to our customers is unmatched. Now, as vision and progress drive us, our devotion to service and innovation still remains paramount. For over thirty-five years, we’ve designed gear with our customers in mind. It’s a legacy we’re proud of, and one that guides us as we look towards the future.

Electronics

Instruments

Media & Entertainment

Music

Innovative Concepts and Design

Innovative Concepts and Design's headquarters in Elizabeth, NJ, United States

Innovative Concepts and Design

Org chart

Teams

Offices

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