Steven Halliday is the Commercial Director (UK/EU) at Gen Plus Group. They graduated with a Bachelor of Commerce in Marketing and International Business from the University of Auckland and have worked with award-winning advertising agencies in New Zealand, Brazil, and London. Throughout their career, Steven has developed communications campaigns for global clients like Coca-Cola, Ford, and McDonald's, and has held various leadership roles focusing on marketing strategy and sustainability. They are actively interested in marketing trends, including AI and augmented reality, and maintain a commitment to impactful communication and client relationships.
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