Farhad Roslan is an accomplished technology executive with extensive experience in driving digital transformation, technology commercialization, and product development across various sectors. Currently serving as General Manager at GenCode Sdn Bhd since July 2024, Farhad leads efforts in streamlining processes and enhancing efficiency through digital solutions. Previously, as Head of Technology Commercialisation at Hong Leong Industries Bhd, responsibilities included aligning long-term tech strategies with business goals and overseeing product launches. Farhad's career highlights also encompass roles at Hong Leong Yamaha Motor Sdn Bhd, Hong Leong Group, Snaptruck, and BriteSoft Solutions, with a solid foundation in software development and systems architecture established during an academic tenure in Computer Science at Universiti Malaya.
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