Bobby Bastin

Bobby Bastin, Ph.D., MBA, is a Senior Customer Marketing Manager for HCP/Patient at Genentech, focusing on oncology marketing. With over a decade of experience in diagnostics, genomics, and biopharma, they have successfully driven product launches and market strategies. Bobby holds a Ph.D. in Organic Chemistry from the University of California, Riverside, and an MBA from UCLA Anderson. Prior roles include leadership in product marketing and management across several companies, most recently as a Product Lead at Amazon and a Senior Manager at Cepheid. Their passion lies in translating complex scientific concepts into strategies that enhance patient care.