Brian Burke is an experienced Insights Leader in Global Product Strategy at Genentech, specializing in customer insights and performance management. Since February 2019, Brian has played a pivotal role in launching Polivy, exceeding performance expectations through strategic collaboration and data-driven marketing initiatives. Prior experience includes managing lymphoma marketing for COLUMVI, where Brian significantly improved patient kit utilization through strategic changes. With a strong background in healthcare consulting and a dual MBA/MPH from the University of California, Berkeley, Brian has also contributed to key pipeline asset strategies and has experience in corporate marketing and finance in various organizations.
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