Erika Roche

Erika Roche, a seasoned marketing professional, has held various leadership roles in the pharmaceutical industry since 2005, currently serving as Therapeutic Area Manager for Respiratory at Genentech since August 2015. Notably, Erika co-led the launch and multi-channel marketing strategy for the flu antiviral Xofluza, and managed interactive marketing initiatives for XOLAIR across patient and healthcare professional audiences. Previous experience includes Vice President and Account Director roles at JUICE Pharma Worldwide and Nitrogen, where Erika was instrumental in new business acquisition and strategic account management. With a strong foundation in marketing gained from endeavors with prominent clients like Merck and Wyeth/Pfizer, Erika's expertise spans across product launches, promotional strategies, and team leadership. Erika holds a Bachelor's degree in Marketing from Penn State University and participated in a study abroad program at the University of Sydney.