Erin Echter, PhD, currently serves as the Team Director of Marketing for Patients and Caregivers at Genentech, leading a team focused on innovative strategies for eye disease treatments. With 14 years of experience in marketing and consumer insights across various industries, Erin has successfully launched multiple brands, including the award-winning VABYSMO. Previously, they held senior roles at The Clorox Company and Trial Partners, where they specialized in consumer research and jury consulting. Erin earned a PhD in Psychology from Florida International University and has been recognized as DTC Marketer of the Year and a Cannes Lion award winner.