Jeff Lane is a seasoned marketing professional with extensive experience in digital marketing and media analytics. Currently serving as the Sr. Manager of Media Analytics at Genentech since January 2018, Jeff has a strong background in growth strategy and online advertising, demonstrated through previous roles at companies such as ROIworks Digital and Autodesk. Notable achievements include leading paid search efforts at Kaiser Permanente, which resulted in significant improvements in campaign performance, and generating substantial contributions for President Obama's election campaigns as Sr. Search Manager. Jeff's experience also includes product management at Marin Software, where skills in Agile development and client collaboration were honed. Jeff holds a BA in Film & Digital Media from the University of California, Santa Cruz.
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