Sibora Ulaj

Sibora Ulaj is the Managing Director of Fashion Retail at Gener 2, where they oversee operations for a diverse portfolio of brands, including Coin Department Store Tirana, OVS, Diesel, Hugo, and Armani Exchange. With over 13 years of experience in the retail industry, Sibora has a strong background in trend analysis, purchasing, and event management. Previously, they served as Retail Managing Director at COIN Tirana, where they focused on sales, budgeting, and brand management. Sibora holds a Bachelor of Arts in Economics and Psychology from Rutgers University.