Frederick Chang

Sales Director

Frederick Chang is a transformational sales leader with extensive experience in driving revenue growth and operational performance across various industries. Currently serving as Sales Director at Generac Power Systems since 2024, Frederick has successfully turned an underperforming region into a top-tier performer through strategic execution and customer-focused strategies. Previous roles include Vice President of Sales at Hudson Valley Lighting Group, where Frederick managed national and cross-border performance, and Director of Trade Sales at Masco Corporation, overseeing a $272 million portfolio across multiple B2B verticals. Additional experience includes leading sales and distribution at Pentair and Carlisle FoodService Products, and serving as Market Manager at Steelcase. Frederick holds a Bachelor of Arts in Legal Studies from UC Irvine.

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