Eric Brown

Eric Brown is an experienced professional in user experience design and strategic management, currently serving as Experience Lead in Journey Alignment & Management at State Farm since July 2016. Brown has developed and refined the MAPS Framework and journey management standards, ensuring a cohesive strategic experience across various customer service sectors. In addition to roles at State Farm, Brown has functioned as an instructor and coach at General Assembly, teaching courses on user experience and information architecture. As CEO of WeirdGuy Creative, LLC, Brown has authored several books and provided consulting to Fortune 500 companies, developing strategies for creativity and leadership. A background in information architecture and digital strategy, gained through positions at UPS and Five Q, complements extensive experience at In Touch Ministries, where user-centered strategies significantly increased online engagement and revenue. Brown holds a BFA in Graphic Design and Illustration from the University of Tennessee, Knoxville.