Adil Bashith

Adil Bashith is an experienced Regional Brand Manager at General Mills, focusing on the Northern Europe region, including DACH, BENELUX, and Nordics, with a specialization in brands such as Nature Valley and Betty Crocker since November 2016. Previous roles at General Mills included Category Brand Manager for Ice Cream (Haagen-Dazs) and Salty Snacks and Meals (Bugles and Old El Paso). Prior to General Mills, Adil held brand management positions at Almarai and Energizer Holdings, as well as an Assistant Brand Manager role at Cargills Ceylon PLC. Adil began a career in marketing as an Account Manager at Vista Advertising & Business Consultants. Adil holds an MBA from Cardiff University, an ACIM in Marketing from CIM, and a BA (Hons) in Business Management and Marketing from the University of Staffordshire, along with a MiniMBA scheduled for completion in June 2024.