Peter Gray is currently the Head of Search Strategy & Activation at General Motors, a position held since 2024. With a robust background in paid media, Peter previously served as the AVP, Head of Search at L'Oréal from 2021 to 2024 and as VP of Fashion & Luxury at ForwardPMX from 2019 to 2021. Earlier in their career, Peter held several leadership roles in paid search, including at Forward3D and Morpheus Media. Peter earned a BA in Economics from SUNY Geneseo in 2006.
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