General Produce provides a full line of high quality fresh fruits and vegetables from local, regional and global suppliers, including value-added, organic, and exotic produce. We offer fresh juices, eggs, cheese, and dairy products, snack foods and floral. Our products are supported with expertise in product application, merchandising, and profitability.

Agriculture & Farming

Flowers

Grocery

General Produce Company

General Produce Company's headquarters in Sacramento, CA, United States

Jeff Sacchini

Traci Ennis

Clifford Rubens

Tony Calleja

The Human Resources and Administration team at General Produce Company is responsible for overseeing employee relations, safety, and organizational development. They manage recruitment, training, and employee benefits while ensuring compliance with industry regulations. The team also collaborates with other departments to optimize operations and enhance customer service, supporting the company’s mission of delivering high-quality products and services.

Human Resources and Administration

The Leadership Team at General Produce Company is responsible for setting the strategic direction and overall vision of the organization. Comprised of senior executives including the CEO, CFO, and Vice Presidents, they oversee operations, finance, procurement, and business development to ensure the company delivers high-quality produce and maintains strong supplier relationships, while driving profitability and innovation in the marketplace.

Leadership Team

The Retail Operations team at General Produce Company is responsible for enhancing the in-store presence and sales of fresh products through strategic merchandising and customer engagement. They work collaboratively with suppliers and retailers to develop effective promotional strategies, optimize product placement, and ensure exceptional customer service, ultimately driving profitability and market growth.

Retail Operations

The Finance and Accounting team at General Produce Company is responsible for managing the organization's financial health, overseeing budgeting, forecasting, and financial reporting. They ensure compliance with financial regulations, optimize cash flow, and provide strategic insights to support decision-making. Additionally, the team plays a vital role in payroll management and employee financial benefits, ensuring a seamless financial experience for all stakeholders.

Finance and Accounting

The Marketing and Sales team at General Produce Company is responsible for developing and implementing strategies to promote the wide range of fresh produce and associated products offered by the company. This team focuses on building relationships with foodservice clients, enhancing brand awareness through effective marketing communications, and driving sales growth by identifying market trends and customer needs. They work collaboratively to optimize product merchandising and ensure the profitability of offerings in a competitive marketplace.

General Produce Company

Org chart

Teams

Human Resources and Administration

Leadership Team

Retail Operations

Finance and Accounting

Marketing and Sales

Offices

General Produce Company

Org chart

Teams

Human Resources and Administration

Leadership Team

Retail Operations

Finance and Accounting

Marketing and Sales

Offices

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