At General Sound Co, we develop forward-thinking consumer electronics built for modern lifestyles. With a strong foundation in product development and branding, we combine bold design, reliable performance, and intuitive features to create solutions that stand out on shelves and stand up in everyday use.

Led by industry veteran Jashua Samimrad, General Sound draws from over a decade of hands-on experience across e-commerce, sourcing, finance, and sales. This full-spectrum approach allows us to bring smarter, better products to market faster.

We believe great companies are built on talent and execution. That’s why we focus on assembling high-performing teams and giving them the tools and trust to do exceptional work. Our portfolio includes revitalized legacy brands like Dolphin and Audiobox, and next-generation product lines designed to meet the evolving needs of today’s consumers.

With every product, we aim to raise the standard for what consumer electronics can be: well-built, well-branded, and well-loved.

General Sound Company

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General Sound Company

Org chart

Teams

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