GENERAL TRADING is a leading distributor of a diverse range of consumer products with a portfolio of over 30 trusted, quality brands sold globally. 
GENERAL TRADING  sells its products through a wholesale customer network of approximately 1500 store locations, a growing base of GENERAL TRADING franchise stores and store-in-store locations, specialised websites and through an international network of distributors covering over 20 countries.

GENERAL TRADING

This department focuses on driving revenue and promoting products through effective sales strategies and marketing initiatives.

GENERAL TRADING

Org chart

Teams

Sales and Marketing

Offices

GENERAL TRADING

Org chart

Teams

Sales and Marketing

Offices

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