André Taxa

André Taxa is the Head of B2B2C & Affinity Partnerships at Generali, where they lead direct business initiatives from Lisbon, Portugal. With an extensive background in insurance, media, telecom, and consumer goods, André has held significant positions including Head of Brand for Western Europe at Liberty Mutual Insurance and Head of Marketing at Sony Pictures Entertainment. They bring a solid foundation in marketing, branding, communication, and business development, complemented by experience in managing and developing teams. André has also served on the Board of Directors for the Lisbon Sports Club since 2014. They hold an MBA from Católica Lisbon School of Business and Economics and have completed a Marketing Week Mini MBA in 2023.