Barbara Ferro is a Senior Manager at Generali, specializing in digital marketing and channel growth. With over 18 years of experience in the insurance industry, they have held various roles, including Head of Digital Channels at Zurich Insurance Company Ltd. and Senior Project Manager at Zurich en España. Barbara's early career included a position in sporting sponsorship at Shell. They earned a Laurea in Economia aziendale from Università Commerciale 'Luigi Bocconi' and are currently pursuing further studies at Università Bocconi.
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