Marine Panhard

Marine Panhard is an experienced marketing professional specializing in performance, acquisition, and CRM strategies. Currently serving as Responsable du département Performance, Acquisition et CRM at Generali since February 2020, Marine has led the development of e-business strategies, digital acquisition methodologies, and customer relationship management initiatives. With prior roles at FDJ - Française des Jeux and Canal+, including positions as Responsable Marketing Relationnel and Responsable Marketing Produits, Marine has a proven track record in driving digital transformation, managing large teams, and enhancing customer value through innovative marketing solutions. Educational credentials include a degree in Marketing Stratégique from ISC Paris and a DUT in Gestion Appliquée aux Petites et Moyennes Organisations from Paris-Sud University.