Marta Luengo

Marta Luengo is an experienced professional in digital transformation and business development, currently serving as Responsable of Digital Channels UX at Generali since November 2022. Prior to this role, Marta held positions at Nateevo as a Digital Business specialist and at uttu shoes as General Manager, where responsibilities included defining value propositions and designing business models using Design Thinking and Lean Start-up methodologies. Marta's background includes significant experience as a Senior Business Advisory Consultant at KPMG España and as a Business Consultant at everis, with expertise in various sectors including contact centers, banking, and insurance. Early career experience as a Project Business Analyst at Accenture provided a foundation in business requirements, process definitions, and quality assurance. Marta holds degrees in Product Management and Digital Business from The Valley Business & Tech School, along with a degree in Administration and Business Management from Universidad CEU San Pablo.