Generation Social is a LinkedIn-led B2B marketing consultancy, supporting teams and brands in tech and professional services with strategy, messaging, content and ongoing delivery.

We help organisations use LinkedIn as part of a joined-up marketing approach - one that supports wider business goals rather than sitting in a silo.

LinkedIn is our specialism, but our work goes beyond training or posting tips alone. We support clients with:

👉 LinkedIn strategy and positioning
👉 Messaging and tone of voice development
👉 Content planning, copywriting and creation
👉 Brand and company presence on LinkedIn
👉 Executive profiling and thought leadership
👉 Training, coaching and co-management for in-house teams
👉 Strategic support that connects LinkedIn to wider B2B marketing activity

Our work is typically delivered through:

⏩ Focused 3-month programmes to build clarity, confidence and momentum
⏩ Ongoing support to help teams stay consistent and evolve over time
⏩ We also partner with agencies and consultancies, acting as a trusted LinkedIn specialist to strengthen their client offering alongside broader marketing, brand or communications programmes.

The approach is strategic, calm and experience-led, shaped by decades of in-house and agency marketing experience, and a deep understanding of how LinkedIn works in real B2B organisations.

Generation Social was co-founded by Liz Cockett and Kate Cartwright, combining deep expertise in B2B marketing, communications and LinkedIn strategy.

✅ Who we’re best for:
B2B teams, brands and agencies who want LinkedIn to work harder as part of their wider marketing - without unnecessary complexity.

Get in touch! 
Contact liz@generationsocial.co.uk or kate@generationsocial.co.uk

Generation Social

Kate Cartwright

This department is responsible for guiding the vision and strategic direction of the organization.

Generation Social

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Leadership Group

Offices

Generation Social

Org chart

Teams

Leadership Group

Offices

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