Beatrice Zanardi is the Head of Product at Generative Engineering, where they combine creative analysis with disruptive technologies. Previously, they led product management at MSquared, focusing on customer adoption and blockchain integration. Beatrice has also held roles at organizations like Arrival and LVMH, where they developed strategies for product optimization and market trends. With a background in partnership development and writing, they have engaged in various blockchain projects and aspired to foster entrepreneurial learning. Beatrice’s educational foundation includes a program at Imperial College Business School.
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