Elvira Figueras

Elvira Figueras is the Head of Research at Generative Engineering, where they lead the integration of human-centered design and research practices into the company’s operations. With 15 years of experience in research, strategy, and design, they have a strong focus on understanding user needs and guiding teams to develop effective solutions. Previously, Elvira served as a Senior Design Researcher at IDEO and a UX Researcher at Ubuntu, where they contributed to creating impactful products and services. Elvira holds a Bachelor's Degree in Graphic and Media Design from the University of the Arts London.