Alex Groffman

Founder / Director at Generative Parametrics

Alex Groffman is the Founder and Director of Generative Parametrics, where they have been since October 2009. Prior to that, they worked as a Project Design Engineer at MAHLE from October 2004 to October 2009, specializing in developing Catia V5 design methodologies within the air induction division. They have also held various design engineering roles at companies such as Jaguar Land Rover, Aston Martin Lagonda Ltd, and Rover Group, with experience in designing air induction systems for luxury car brands and interior structures design. Their educational background includes training in engineering, finance, and IT.

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Generative Parametrics

Generative Parametrics provides advanced design and manufacturing services for global sectors including automotive, energy, telecommunications, and specialist industries. Our aim? To rapidly deliver elegant designs and products that prompt one response: Wow! DNA Modelling - our unique generative methodologies - give you a competitive edge, delivering solutions in a fraction of the time of traditional design. The methodologies have driven thousands of successful projects and made Generative Parametrics a go-to design provider for companies worldwide.


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