Sofia Sironi

Sofia Sironi is a skilled Distribution Manager currently overseeing distribution strategies for Generator and Freehand, managing OTA relationships, and ensuring successful channel activations. Previously, Sironi served as a Reservations and Revenue Manager at Shepherd's Bush Boutique Hotel and as a Distributions Executive at Frasers Hospitality, where effective communication and analytical skills contributed to successful revenue management. Sofia began a professional journey in education as a High School Teacher in Italy, specializing in various subjects, and holds a Master's degree in Modern Art and a Bachelor's degree in Art History from the University of Siena. Proficient in multiple languages and various software applications, Sofia is dedicated to enhancing customer relations and operational efficiency.