Larry Ulrich is an experienced Generosity Strategist at Generis, a role held since January 2011, where responsibilities include equipping churches and Christian organizations across the country to foster generosity among their congregations. Prior to this, Larry served as the Director of Mission Advancement for the Lutheran Church Missouri Synod's Northern Illinois District from October 2000 to January 2011. Larry has a background in marketing, having worked as Marketing Director at both New England Business Service, Inc. and Sycom between 1979 and 1999. Larry holds a Bachelor of Arts in Interdisciplinary Communications from Valparaiso University and completed a Leadership Development Program at the Center for Creative Leadership in 1997.
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