Sara Vikström

Sara Vikström is a growth hacker with extensive experience in e-commerce projects, currently employed at Genero – The Growth Marketing Co. since October 2021 and previously held the role of junior growth hacker focusing on paid social media campaigns and online advertising. Prior to Genero, Sara served as a strategic project leader at Kate designstudio, collaborating with designers on various projects. Sara's career began in sales administration at XL-Bygg Norra, where responsibilities included coordinating deliveries and managing social media accounts. Additional experience includes international customer service at Mirka and working in a restaurant at Handelslaget KPO. Sara holds a Master of Science and Bachelor of Science in Business and Economics Administration with a focus on International Marketing from Åbo Akademi University, as well as an exchange student experience at Hamline University.