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Siobhan Carroll

Head of Apparel at GENFLOW

Siobhan Carroll has a diverse work experience spanning multiple industries. Siobhan most recently worked at GENFLOW as the Head of Apparel, overseeing the development of apparel and accessories products for influencer brands. Prior to that, they worked at M&Co as a Junior Buyer, where they focused on product development and design for the women's casual collection. Siobhan also worked at Ralph Lauren as a Senior Assistant Buyer, managing orders and trading in the menswear wovens category. Additionally, Siobhan gained experience at Laura Ashley as an Assistant Buyer, responsible for buying various categories including knitwear, jersey, and accessories. Siobhan also worked as a Buying Assistant at Icon Live Limited, where they handled Next adults jewelry and hair accessories. Siobhan began their career with work experience at HobbyCraft, assisting the buying team and engaging in visual merchandising. Siobhan also worked at B&Q as a Buying Assistant in the Functional paint team. Throughout their roles, Siobhan demonstrated skills in product development, supplier management, negotiation, and analysis.

Siobhan Carroll completed their education at St Pauls Catholic College from 2001 to 2008. Siobhan then went on to attend Bournemouth University from 2008 to 2012, where they pursued a degree in Retail Management and earned a BA (Hons).

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