Kathy Crain

Kathy Crain is a seasoned global paid media expert with a focus on B2B marketing and data-driven decision-making. They have served as the Assistant Vice President and Head of Global Paid Media at Genpact since 2022, leading paid media teams and managing agency relationships. Previously, Kathy held roles at Performics as Group Media Director and at Response Mine Interactive as a Media Manager, where they developed and executed media strategies across various platforms. Kathy earned a BBA in Economics and a BBA in Marketing from the University of Georgia - Terry College of Business.