Kritika B.

Kritika B. is a Senior Manager in Digital Marketing at Genpact, leveraging over 9 years of experience in programmatic media, search advertising, and performance marketing. Previously, Kritika served as a Client Solutions Lead at Elevate Ecosystem and held multiple roles at Yahoo, evolving from an Optimisation Analyst to an Associate Manager. Kritika began their career with a marketing and community management internship at Ittisa. They hold a Bachelor of Arts in Economics from KC College and a Master of Business Administration in Public Relations, Advertising, and Applied Communication from Symbiosis Institute of Media and Communication.