Boon-Hwa Tay

Boon-Hwa Tay is a Regional Marketing Manager at GenScript, where they lead marketing activities to enhance market share and coverage in the Asia Pacific region. Previously, they served as an Associate Regional Marketing Manager at GenScript, driving regional promotions and successfully achieving US$ 1.6 million in sales through a marketing campaign. They also held the position of Marketing Associate at Shimadzu (Asia Pacific) Pte Ltd, where they managed distributors and developed strong relationships with customers. Boon-Hwa holds a Bachelor of Science in Biotechnology from Universiti Tunku Abdul Rahman and completed an executive education program in Business, Management, Marketing, and Related Support Services at NUS Business School.